brooklyn-based copywriter

Clare

Clare Paint

Brand voice, packaging, website, color matching guide, full scaling to product launch

www.clare.com

Worked with Clare during development of the products before launch to market. This included creating the brand voice and documentation for tonal scaling across products. Responsible for the paint names, supplies content, and all digital content for the company. Worked across packaging, promotional materials, press releases, and other assorted print media.