brooklyn-based copywriter

Neutrogena

Neutrogena

commercial scripts, r&d spec, print, digital, social

Wrote and assisted in creative direction for multiple deliverables during the 2016 & 2017 Neutrogena brand campaign. Deliverables included 15, 30, and 60 second TV spots, creating and brainstorming new products for R&D, print advertising, digital videos, social media work across all platforms, voice over work, and storyboarding.

All TV spots with Kristen Bell are set to film in 2017. Certain products shown here are still in research and development after concepting.

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